Presentation
![Gutekunst + Co.KG]( "ANDREAS MAIER GmbH & Co. KG")
Multi-channel marketing in the industrial sector with the Electronic Product Catalog by CADENAS
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Specific targeted customer contact with eCATALOGsolutions
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Catalog on PARTcommunity as pre-sales-service
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Who makes the buying decision?
Speaker
Jürgen Mugrauer
Gutekunst + Co.KG
Jürgen Mugrauer is Marketing Manager/CMO at Gutekunst + Co.KG spring factories. In addition to the business administrator in trade, he studied Media Management at the HDM in Vaihingen. Since 1996 he has been working in the industry marketing with focus on brand building and multi-channel communications.